Founder, Transformation Coach & Architect of Alignment

Elan is the founder of LUXINUS™ and the creator of the ELAN Method™, a transformational framework that aligns identity, direction, discipline, and daily practice into sustainable excellence.

With over 25 years of experience in personal care, impact-driven entrepreneurship, and conscious leadership, Elan’s work bridges refinement and results—where inner alignment becomes lived performance. Her journey began long before LUXINUS™, serving as President of SNS Ecocare, where she pioneered eco-conscious personal care systems and introduced the Ecocare concept internationally. The foundation of personal alignment, mind care, and systems-thinking now evolves through LUXINUS™, a deeper, human-centered philosophy of luxury for the Age of AI.

As a Transformation Coach, Elan guides founders, creatives, and high-performing individuals through lasting change—not by motivation or pressure, but through structure, embodiment, and presence. Her approach reframes discipline as refinement, luxury as alignment, and success as something lived daily rather than pursued endlessly.

The ELAN Method™—Essence, Line, Architecture, Navigation—forms the core of her coaching. It is a practical system designed to help individuals clarify who they are, choose their direction with intention, build supportive systems, and embody alignment through consistent practice. The result is not burnout or excess, but a life of completion, calm momentum, and meaningful impact.

Elan’s philosophy is simple yet profound:
Luxury is not excess—it is presence, refined.
It is not a destination, but a way of being—where nothing is missing, and nothing is extra.

Through LUXINUS™ and the ELAN Method™, Elan continues her life’s work: supporting transformation that honors humanity, sustains excellence, and creates impact that lasts.